Marketing on social media has become an incredibly large business. In fact, tens of billions of dollars is spent on social media advertising in the USA alone. There are many different platforms and apps that both individuals and companies alike can market themselves on.
One of the biggest is certainly Instagram. It boasts over a billion users and is incredibly popular amongst a variety of ages groups. Of course, the name of the game for marketing (either yourself or a product) on Instagram comes down to photos.
If your photos don’t look good and can’t bring people in, they likely won’t click on your profile, follow you or consider your product. Among the best ways to ensure your photos look incredible is to use Lightroom presets.
This article is going to go over the importance of using Lightroom presets when it comes to marketing on Instagram.
They can Save Time
A Lightroom preset is similar to a filter, only that it is custom-made by fine-tuning various sliders and settings within Lightroom to come out with the desired effect. Also, it will look consistent photo to photo, while filters may not, depending on lighting and other aspects.
While creating a preset itself can take a while, once it is built and saved, it can be used on any photo you want, instantly. It is essentially like having a high-quality, pre-made and customizable filter that you can use to make any photo look consistently better.
Simply having these presets ready to use can save you a ton of time compared to if you had to edit and fine-tune each one before posting. If you don’t feel like making your own presets, there are plenty of people out there who took the time to learn how to sell digital downloads and have put theirs up for sale. These will come with a cost, but will be able to save you even more time.
Takes Your Content and Photos to the Next Level
Of course, another reason these presets are important is simply because they take your photos to the next level. People are much more likely to follow or check out your products if your feed is full of beautiful photos with the right presets. These presets can improve every aspect of your photo. This goes from the colors, to the contrast, to the warmth and many others in between.
They can make your page much more consistent from post to post, and help it look professional at the same time. No matter where you capture a photo, the lighting or even the style, adding the right preset can ensure it stays in line with the direction of your feed and fits your aesthetic.
They Make Comparisons Easy
An important part of editing photos for Instagram is comparisons. You need to compare different presets and sliders to see how they make a photo look. Lightroom makes this easy as it allows you to easily see the photo before and after your edits and presets have been added.
This is much simpler than having to open up multiple tabs or files. It also lets you ensure you are using the correct preset for your particular page. If you use Lightroom presets to experiment on a specific photo, you can also rest assured that the original will stay untouched.
The app doesn’t overwrite the original photo or even edit it at all. Because of this, you will be able to always compare your presets to the original. This can help you to see which filters or settings work, and which don’t. Without comparing photos to the original, you can often lose sight of what made the photo great in the first place.
In conclusion, we hope that this blog post has been able to help you learn the importance of using Lightroom presets in your Instagram marketing efforts.
Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.
